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History of Philadelphia radio station 98.9 WUSL (Clear Channel)

  • WPBS

    WPBS Logo

    In early 1960, a new FM broadcast license was granted to The Bulletin Company, publisher of the Philadelphia Evening Bulletin newspaper. Previously, the Bulletin had owned WPEN AM/FM and WCAU AM/FM/TV. At 6AM on December 10, 1961, WPBS went on the air from studios and transmitter located at 440 Domino Lane. It was the first and only 24 hour stereo station in Philadelphia. The first show broadcast was "Sunrise" which was a 4 hour wake up show consisting of news, weather, sports, pops show tunes and choral music. From 12AM to 6AM the station played classical music. WPBS cross-promoted the newspaper and was known as "The radio voice of the Philadelphia Bulletin." Some of the personalities on the station at this time included Jack Pyle, (who hosted "Miller to Midnight" on Saturdays) John Trent, Hal Moore, Dave Wolford, Steve Craig, Bern Penrose, Jane Cohen, Blake Ritter, and Joe Newman.

    LIN Broadcasting Corporation

    US1 1970s logo

    On July 14, 1976, WPBS was sold by the Bulletin to WFIL, Inc., A LIN Broadcasting Corporation subsidiary. LIN Broadcasting was a minor conglomerate, assembled on an opportunistic basis and encompassing radio and television broadcasting, direct marketing, 'information and learning', music publishing and record labels. The name derived from Louisville, Indianapolis and Nashville, the three locations of its initial radio stations.1 Donald A. Pels was Chairman and President of the firm which also owned WFIL AM and continued to be located at 440 Domino Lane. (The AM sister station would not share this location until 1980)

    In 1976, the station programmed the syndicated Easy Listening "FM 100 Plan" and call letters were changed to WUSL. In 1978 an MOR format was adopted and in 1981, the station switched to a country format billed "Continuous Country."

    Urban Contemporary

    On October 9, 1982, WUSL signed off the air around 1AM after playing their last Country song, "Get into Reggae, Cowboy." Over the next five hours the station was retooled to accomodate a new Urban Contemporary format. At 6 AM, the station signed back on with the song "Celebration" by Kool and the Gang. The new name was "Kiss 98" with plans to change call letters to WPKS. New Philadelphia station WKSZ FM, which was planning to begin broadcasting the following month under the name "Kiss 100" took WUSL to court over the use of the "Kiss" name. Ultimately, the stations settled and WKSZ kept the Kiss name while WUSL eventually took the name "Power 99."

    By the spring of 1983, the format change to Urban Contemporary catapulted Power 99 from the number seven spot to the number two position in the quarterly Arbitron ratings. Soon stations in other parts of the country were using the "Power" name. In 1987, LIN Broadcasting sold WUSL for $32 million to TAK Communications, owned by Shared Tak. In 1991, Tak filed for Chapter 11 bankruptcy protection, and later went into receivership. In 1994, EZ Communications, then owner of WIOQ, purchased WUSL for $50 million. After a series of mergers and acquisitions, WUSL eventually came under the ownership of Clear Channel Communications. A popular program on WUSL in the 1980s and 1990s was the Carter and Sanborn Morning Show with Brian Carter and Dave Sanborn.

    Sources:
    (1) "LIN TV", Ketupa.net - a media industry resource, 2009
    Bill Collins, "WKSZ WINS A RIGHT TO KISS 100, BUT THE FIGHT'S NOT OVER YET", Philadelphia Inquirer, 11/5/1982, D08
    Hank Klibanoff and Steven X. Rea, "REVOLUTION ON THE FM RADIO BAND ", Philadelphia Inquirer, 5/8/1983, H01

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  • Discuss 98.9 WUSL Philadelphia

    Comments? Corrections? Worked there? Please let us know!

    1. Posted at 7:47 PM on 6/15/2009 by Alan Campbell:
    You can add my name as I was the evening host. Began as weekend over night classical host. (Yes classical). When Mid 1960's I went full time in the evening shift the format was heavy on middle of the road and strings. Think Frank Sinatra meets Henry Mancini. I relieved John McCall who was working the afternoon shift. Pat Landon was the morning drive DJ-host.

    2. Posted at 7:51 PM on 6/15/2009 by Alan Campbell:
    Ed Hunt was a PD there around 1970's. He worked at WJBR for many years. Blake Ritter, long timer at WCAU was the newsman at WPBS and only he was located at the Bulletin offices. Every thing else originated at Domino Lane studios.

    3. Posted at 8:22 AM on 4/7/2011 by Frank Hogan:
    One minor correction.The new name was "Kiss 98" should read Kiss 99.

    4. Posted at 1:43 AM on 7/10/2016 by David:
    (Comment #3: "One minor correction. The new name was 'Kiss 98' should read (')Kiss 99(')." Exactly--as WUSL's frequency is 98.9 (hence, the rounding off of its frequency to the above nickname and to its longtime current nickname "Power 99."

    5. Posted at 7:51 PM on 10/30/2016 by Montere Lee:
    Whatever became of Donya & Dee Lee?

    6. Posted at 12:54 PM on 11/23/2016 by Paul Troy:
    I worked overnights in 1979-79 when the station was US1. The talented Chris Chandler was the Program Director and morning man. I am voiceover artist today and member of The Philadelphia Broadcast Pioneers.

    7. Posted at 4:03 PM on 12/1/2016 by Lou kolb:
    I was born and raised in Philly but have spent my life in radio in Williamsport, Pa. US1 could be heard in Williamsport on the local cable system. I thought it was a terrific station, very tastefully programmed. Wish there was something similar today.

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